The Payoff of Using an Inquiry Generator
to Increase Attendance of Seminars/Conferences: A Case Study
Seminar/conference marketers can use an inquiry generation campaign
to build their promotional database. Typically, a mailing is sent to
a list of rented names and the resulting inquiries are captured into
the promotional database for future solicitations. This analysis illustrates
the pay-off for one inquiry generation campaign and provides a general
model for evaluating the cost/benefits. By Dr. Ralph Elliott
How to Use Database Management
to More Effectively Meet Continuing Education Needs
Guidelines for developing and maintaining a customer database for continuing
education operations. By Dr. Ralph Elliott
15 Tips For Writing Internet Direct Mail That
Works
There is a lot of unwanted email out there, so the attention span of
people reading through their inbox is very short. Successful email campaigns
are clearly marked as from a company recognized by the reader, get to
the point very quickly, and focus on information rather than the hard
sell. By Robert Bly